Marketing of location, development of towns and municipatlies

Marketing of location has one main aim which is to strengthen the economic power of  a town. On its basis, there are the economic requirements a town has. A profil is created and out of it a strategy for the future is designed. This strategy is animated with appropriate projects.

Every location is dependet on developments beyong the region. Every town is part of a network. Every part of the networks reacts on changes of other parts. The trick is to recognise and pay attention to the relationship between the effects. All these points are not to be forgotten.

The supervision of present and future local businessmen/women is very important in the marketing of location. Seminars and individual coachings are held to help to find individual business strategies:

• “Go towards the sun and you leave the shade behind you- an overview of successful strategies” (lecture)
• A satisfied customer is not enough- go for enthusiasm (lecture)
• How do I approach aims and plan realisations?
• What are operationalisation and controlling? (training)
• Workshop and development of concepts with companies, communities and regions.